McKesson
Putting the Right Tools in the Hands of the Largest US Medical Distributor.
Overview
McKesson is one of the largest healthcare distributors in the U.S., known for supplying hospitals, pharmacies, and extended care facilities with essential medical products. After acquiring PSS, its Gulf South division needed to unify overlapping product portfolios and offer sales teams an intuitive digital tool to showcase their full catalog effectively.
Key Points
- Merged multiple complex product catalogs into a single, streamlined mobile app
- Empowered sales teams with instant, self-updating access to product information
- Created a robust backend system enabling McKesson to independently manage and expand its product database
- Reduced sales cycles by providing consistent and accurate information at reps’ fingertips
Problem
Consolidating Overlapping Product Catalogs into a Seamless Sales Experience
McKesson’s Gulf South acquisition brought together extensive and duplicate product lines. Sales reps lacked a single, mobile-friendly tool to access real-time product information, making cross-selling laborious and error-prone. They relied on disparate sources and workflows, slowing down communication and introducing inconsistencies.
Solution
A Scalable, Self-Updating Mobile App for Sales Reps
Mobelux partnered with McKesson to create a native iOS app that unified their expanded catalog in one place. We prioritized mobile-first UX and a clear information architecture, and built a backend and API capable of:
Managing a Growing Product Database
Mobelux designed a robust and scalable backend system capable of efficiently handling McKesson’s expanding product catalog. This solution simplified database management, ensuring rapid integration of new products and categories, all without compromising performance or accuracy.
Syncing Data Seamlessly to Reps’ Devices
We developed a native iOS app that automatically synchronizes the most up-to-date product information directly to sales reps’ devices. This real-time synchronization eliminated manual updates, ensuring that reps consistently have access to current pricing, product images, and details while in the field.
Enabling Easy Remote Updates Without Ongoing External Support
The app was engineered with a user-friendly, web-based management interface that allowed McKesson’s internal team to independently update and maintain their product information. This approach reduced reliance on external developers, cutting costs and speeding up the time-to-market for new products and updates.
Results
Sales teams empowered and internal processes streamlined
Mobelux’s comprehensive mobile solution delivered tangible benefits to McKesson by simplifying product management, empowering sales teams, and enhancing operational efficiency. By providing reps with accurate, real-time access to an extensive product catalog, McKesson significantly accelerated sales cycles, ensured consistent messaging, and streamlined internal workflows.
Faster Sales Cycles
With real-time access to detailed product information and visuals directly on their devices, sales representatives could quickly respond to customer inquiries and confidently cross-sell products. This ease of access significantly accelerated decision-making and shortened overall sales cycles.
Greater Consistency
Mobelux’s unified mobile platform ensured every representative accessed the same accurate and up-to-date information. By centralizing messaging, product details, and pricing, McKesson could maintain consistent communication across all interactions, strengthening their market position and enhancing customer trust.
Reduced Dependency on IT
The intuitive backend interface empowered McKesson’s internal team to manage and expand the product catalog independently, eliminating the need for ongoing external developer support. This autonomy lowered costs, increased agility, and enabled the team to quickly adapt to changes in their catalog and business operations.
Local Partnership, National Impact
The Richmond-based collaboration between Mobelux and McKesson demonstrated the value of strategic local partnerships in achieving large-scale national outcomes. Mobelux leveraged its proximity and intimate understanding of McKesson’s operational challenges to deliver a tailored, enterprise-level solution. This close collaboration emphasized Mobelux’s ability to effectively support and enhance complex, large-scale business operations across the country.
Takeaway
Build for today’s scale—but design for tomorrow’s growth
With this app, McKesson’s sales division gained a future-ready tool designed to scale effortlessly alongside acquisitions and catalog expansions. Its modular architecture ensures the company can easily adapt and grow without significant rework or disruption.
Mobelux allowed us to combine our portfolios and really bring them to the forefront, showcasing all the features and benefits of each and every product, allowing representatives to talk about those products in-person with their customers.
